Every headline, backlink, and CTA earns its place in the funnel or it gets cut. I build content and search programs the way you'd build any working system — measured, load-tested, stripped of anything that isn't pulling weight.
Rebuilt Google Business Profile structure and on-page local signals across practice-area pages following a GBP suspension. Calls and clicks more than doubled over the next eight months before leveling off through winter.
A sustained content campaign that took monthly organic traffic from ~11,000 to 52,000 visits over two years — 153 articles published, cutting reliance on paid spend along the way. Earned coverage and links from DailyMail, MarketWatch, PCGamer, US Magazine, and IndyStar. When AIO launched in May 2024 and traffic plateaued, it prompted a broader shift in strategy.
Practice-area landing pages built for paid traffic, tested against a control set for conversion lift.
A YouTube library scaled from 982 annual views in 2023 to 6,934 in 2025 — up 210%, then another 128% — with 2026 already running 21% ahead of pace. A 19-video July push alone added 2,440 views in five weeks, while a four-year-old family-law overview still pulls most of its lifetime views this year. Family-law and rights-based criminal topics — child support, custody, Stop and Identify, expungement — consistently lead on CTR and watch-through.
Structured knowledge base feeding an internal content marketing agent, cutting research and production time.
GSC, GA4, and Ahrefs data unified into one reporting view for month-over-month comparison.
I work at the intersection of content and search — SEO, PPC, blog production, local optimization, and the reporting that ties it together. Most of that work has been in legal and local-service marketing, where the funnel is short, the competition is regional, and results have to show up in calls and cases, not just impressions.
My approach borrows the discipline of a spec sheet: every asset gets measured, tested, and kept only if it's pulling its weight. Based in Indianapolis, Indiana — when I'm not in Search Console I'm usually running, which turns out to reward the same kind of systems thinking, just measured in miles instead of sessions.
